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In today’s digital world, customers are expecting a consistent & personalized shopping experience where their journey from product discovery to check-out is made as short as possible. But most retailers/ e-commerce players often end-up spinning out irrelevant products to their customers to make them stay longer on their online channels. This results in the customers losing interest and moving out before making any purchase.
Artificial intelligence in Ecommerce industry is being utilized by online retailers for providing chatbot services, analysing customer comments, and for providing personalized services to online shoppers
Visual search is bringing a breakthrough in online shopping. A quick reference image of the product is what’s required in finding the exact results. This is not just a time saver for the customer but also provides a great opportunity to earn more business and customers.
Voice search is becoming one of the most important trends in the ecommerce industry. It enables customers to purchase online with their own voice; giving them a physical store-like feeling.
Intelligent recommendation enhances the shopping experience for the customer by setting a new standard for brand recognition. It helps to know the customers’ preferences and make personalized recommendations for products.