In today’s digital world, customers are expecting a consistent & personalized shopping experience where their journey from product discovery to check-out is made as short as possible. But most retailers/ e-commerce players often end-up spinning out irrelevant products to their customers to make them stay longer on their online channels. This results in the customers losing interest and moving out before making any purchase.
Artificial intelligence in Ecommerce industry is being utilized by online retailers for providing chatbot services, analysing customer comments, and for providing personalized services to online shoppers